Our Role

Production
Edit
Post

Field

Animation
Art Direction
Motion Graphics

Produced in

2013


It’s all about passion and innovation!

MERIDA makes any effort to improve even the best bike to perform at the highest possible level. Since the entry into the UCI WorldTour earlier this year, we’ve put a lot of energy into our new TEAM LAMPRE-MERIDA. Not only that our engineers have developed beautiful and well performing bicycles such as our new time-trial machine WARP TT, we even put attention to every small detail in order to improve their performance up to the max.

Text: © MERIDA.com

Watch how our Head of R&D Jürgen Falke and his team work on the set-up of our WARP TT to make the bike fit best to every single rider of the TEAM LAMPRE-MERIDA. Thanks to our special “Modular Head” technology (pat. pend.) we are able to adjust the cockpit to unbelievable 11.664 different positions – and thus nothing but perfect for highest speed in the battle for seconds! 

MORE PASSION. MORE BIKE – MERIDA.